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Digtial Marketing Exc

Posted 16 days ago by Pertemps
Location Bristol Job Type Permanent
Salary £24000 - £27000 per annum Sector Miscellaneous
Have you experience of working within Marketing ?, I am currently looking to recruit a Digital Marketing Executive to work for a friendly fun company in Central Bristol who are expanding.
You will receive a salary of Salary £24,850 - £27,950 per annum (depending on skills and experience)
Bonus There is a performance-related bonus scheme
Hours 40 hours per week - Monday - Friday
Holiday 23 days annual leave + statutory bank holidays
You will oversee the online marketing strategy, creating compelling digital experiences across our channels to grow the brand, engage our audience and drive conversions.
This is an acquisition and optimization-focused role based in our UK office requiring collaboration with the US and Australian marketing managers. You will have responsibility for developing and implementing the digital strategy across PPC, email, automation and campaign-related web page development plus support with SEO improvements and content strategy. You will also work with the Head of Marketing and Websites Manager to identify user-focused improvements to online customer journeys. You'll liaise with external agencies, specifically but not limited our PPC and analytics agency.
As well as a digital expert, you'll be a brand builder and seek to develop a richer relationship with our audience at every interaction.
Who will you be working with
o You'll bring an infectious enthusiasm to the UK marketing team, building strong relationships with
each member and using your knowledge of their area of specialism will to identify synergies,
opportunities and help the whole team to think multi-channel.
o You'll be calm and solutions focused with a curiosity that brings new tools and processes to the
marketing team
o You'll have the confidence to be honest, know when to say yes and when (and how) to say no with
all your colleagues
What are we looking for from you
We need a natural, holistic thinker who works objective-down not channel-up. You'll be passionately audience-centric and work to map what we do online to our customer's journeys. From day one you'll look to get under the skin of the business.
We want to hear your ideas, see your creativity, learn from your analysis and feel the positive influence of your personality.
We know that seeking perfection gets in the way of experimentation, you'll know how to balance testing simple versions of ideas without settling for mediocrity.
Outputs
o Marketing automation campaigns
o PPC campaigns
o Landing pages and lead-capture collateral in support of the digital marketing strategy
o Monthly performance reports
Main tasks and responsibilities
o Own the email marketing strategy, set up email campaigns and identify opportunities for highly
segmented and personalised automation campaigns
o Match activity to key sales peaks and use quieter periods to review, optimise and plan
o Identify the content needed for digital campaigns and oversee its development
o Collaborate with the websites manager to identify and optimise key customer journeys on our
website. Manage the development and optimisation of landing pages in support of digital
campaigns
o Generate ideas to test campaigns, web pages and emails to continually improve and optimise
design and content
o Research the customer and consider the user in every decision made
o Own our digital advertising, work with our PPC agency and identify other opportunities and
experiments through Adwords, Facebook, YouTube etc
o Implement the SEO strategy to grow our organic traffic and ensure all pages are optimised for
search
o Work with the Social Media Coordinator to plan organic and paid social strategy
o Measure and report on the effectiveness of campaigns and activity, look for improvements
o Track and analyse website traffic
o Support the sharing of digital marketing best practices across the team
Experience and key skills required
o Minimum 3 years' experience in a business to consumer marketing role, either as a digital
marketing executive or a marketing executive with a heavy emphasis on digital
o A proven track record with email marketing, evidence growing email engagement and experience
setting up automation campaigns
o Experience planning and executing paid digital campaigns to drive conversion, optimising those
campaigns
o A curiosity to try new things, a test and learn mindset
o An understanding of SEO, SEM and content strategy
o A multi-channel mindset where you make the maximum impact from content and resources plus
an understanding of how offline and online interact for maximum impact, especially PR
o Excellent Google Analytics skills, the ability to build effective reports and extract actionable
insights from data
o At ease learning new platforms, especially email marketing tools and CMS
o Exceptional collaboration, communication and planning skills
o A born team player with an optimistic outlook
Desirable attributes
o Great communication skills
o An ability and willingness to learn
o Adaptability and an openness to change and trying new thing

If you are interested please send your CV and a covering letter to katherine.white@pertemps.co.uk