Senior Marketing Executive

  • Job Reference: 261298546-2
  • Date Posted: 9 April 2021
  • Recruiter: Air Partner
  • Location: Crawley, Sussex
  • Salary: £28,000 to £30,000
  • Bonus/Benefits: benefits
  • Sector: Sales & Marketing, Facilities Management, Security Cleared
  • Job Type: Temporary

Job Description

Air Partner plc are looking for a Marketing Manager to support the Head of Marketing with executing tactical marketing activity across our Safety & Security aviation training & consulting business.

This will be a full-time contract role for 3 months with a view to potentially extend up to 6 months dependent on business needs, so may suit a freelance marketer. This role can also be conducted remotely.

The perfect candidate will have generalist marketing skills and experience working across multi-channel campaigns online and off-line (email, PR, content creation, social media, online event management). The role will be working with the sales teams and consultants in the business to deliver go to market - GTM - campaigns that are in line with driving interest in relevant online courses and services that are aligned to the business strategy.

You will:

* Lead end-to-end campaigns across all areas of Safety & Security business (online / offline)

* Manage content creation for internal/external comms (website, email, social media, intranet, updating digital brochures) ensuing content is timely, relevant, and frequent

* Manage e-mail campaigns (including basic automation)

* Manage advertising and email opportunities with trade press

* Manage and promote events - online events, webinars, in person events

* Support with brand development activity and new website launches

* Reporting: maintain and provide regular reports on marketing activity

* Use our CRM system to identify target audiences

* Coordinate social media campaigns

* Manage third party providers and key stakeholders within the group and business areas

What we are looking for:

* Strong experience in a mid-level, multi-channel marketing role

* Previous experience in a similar B2B industry (within the training or education, safety or aviation sectors would be a huge advantage)

* A self-starter who can work autonomously

* Experience working in a similar role that has required good stakeholder management skills, small budgets and a hands-on approach

* Previous experience using a CRM for email campaigns and audience targeting

* Exceptional communications skills, both written and verbal

* Experience of working on complex or technical content that can be interpreted for marketing communications and a content strategy

* A result focused individual who understands ROI and tracking metrics

* An ability to be confident and articulate and to communicate with people at all levels of the organisations

* Excellent organisation skills with the ability to work to tight deadlines and on budget

* An understanding of how to deliver timely and effective PR communications

* A flexible, adaptable and co-operative attitude, able to work as part of a team and also alone as required

* Educated to degree level with professional marketing qualifications