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Marketing Manager

Posted 5 days ago by Pertemps
Location Redditch Job Type Permanent
Salary £25000 - £30000 per annum Sector Professional & Admin
I am recruiting for a Marketing Manager for a fun, friendly and successful company based in Redditch. You will be working with a Web Developer who will be reporting into you. We are looking for an all-rounder who is experienced in digital and traditional marketing. You will be working with new clients, developing relationships with their marketing team.


Role and Responsibilities:
Reporting to the Managing Director, you will be responsible for planning, developing and implementing a company-wide marketing strategy. As a Marketing Manager you will also be responsible for the following:
· Brand management and development
· Support for worldwide distribution network through the development of an international marketing strategy
· Content development
· New product development and product launches
· Managing all online and offline advertising, including social media and Google advertising
· Managing the marketing budget
· Conducting regular market reviews and competitor analysis to identify new opportunities
· Working with distributors and trade partners to strengthen the brand and grow sales
· Managing all e-newsletter communications
· Managing all social media accounts and developing a social media strategy
· Leading the development and implementation of the online marketing strategy
· Managing our Search Engine Optimisation (SEO) and online domains. Develop well written, Search Engine and PPC friendly content that is in keeping with our brand messaging
· Creating and managing online search, display, video and shopping advertisements
· Updating of the company websites using the Content Management System
· Managing the activities of the company Website Developer
· Managing offline marketing activity and developing an events plans
· Working with the Sales and Business Development departments at events both in the UK and overseas
· Direct responsibility for the optimisation of sales volumes, prices, market share analysis of established territories
· Working with third parties on all media related activities
· Managing design and PR agencies and developing creative briefs
· Keep up-to-date of the latest marketing trends and identify new innovative opportunities
· Develop and maintain strong relationships with external suppliers and internal stakeholders
· Provide regular reports on all marketing activity against KPIs

The ideal candidate will have the following skills and experience:
· Has a proven track record of success in strategic brand building
· Is able to demonstrate strong analytic skills
· Is experienced in SEO and online advertising management
· Has at least 3 years' experience working in a marketing position
· Able to develop and manage budgets


Qualifications
· CIM (Chartered Institute of Marketing) Level ACIM or above (ACIM, MCIM or FCIM)
· BA (Hons) in a Marketing related Discipline

Desirable but not essential
· Language skills
· Master's degree in Marketing (MSc)
· Master of Business Administration (MBA)


Full-time, Permanent
Redditch
Marketing Manager
£25,000 – £30,000